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We were having some construction work in our house and we hired a local builder to do that. When we went to purchase paint, I found out that most of the paint companies put in money tokens of Rs.100 and even more than that, inside their paint! It acts as an incentive for the labourers and builders. So they recommend more of the that brand to the customers. What a terrible and illegal way to incentivize labourers! One of the shop keeper told me that Only Burger and ICI dont have these tokens yet but suspected that they will soon have it too as their sales have gone down dramtically. And he was right. Just a few days earlier , a friend at my office told me that the token is now in ICI too! The concerned authorities should take immediate action against such an unfair marketing technique that is widely in use now.

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